Growth Dashboard
Sample data
GROWTH SCORE
74 +11 pts
ACQ — ACQUISITION
1,240 +8%
ACT — ACTIVATION
34% +3 pp
RET — RETENTION
61% +5 pp
REV — REVENUE
€17,800 +12%
Active experiments
Week of 21/07/2025EXPERIMENT
METRIC
DELTA
STATUS
019
Onboarding step 3 simplification
14/07/2025
Activation rate
+3.1 pp
running
018
Pricing page value prop reframe
01/07/2025
Trial conversion
+8.4 pp
significant
017
Email drip cadence — 3-day vs 7-day
21/06/2025
30-day retention
+5.2 pp
significant
016
Mobile signup flow — single-page
10/06/2025
Mobile activation
+2.8 pp
completed
015
Referral incentive — credit vs cash
28/05/2025
Referral rate
-0.3 pp
completed
AI Insights
HIGH bottleneck
Mobile activation is 12 pp below desktop. Simplifying onboarding step 3 is your highest-leverage open experiment.
MED action
EXP-018 reached significance at 97% confidence. Ship the variant pricing page and start the follow-on test on annual plan framing.
MED observation
Day-7 retention has improved 5 pp. Extend the email drip hypothesis to the day-14 window next.
LOW opportunity
Referral loop volume is low relative to your activation rate. Consider an in-product referral nudge at the activation moment.