Growth Loop Map
Sample data
Last analysed: 21/07/2025 at 09:14
Acquisition
Retention
Revenue/Referral
Bottleneck
AI annotations
3 findings across 2 loops
HIGH bottleneck
Retention loop has a 38% drop at day-7. Users who do not complete a second action within 48h of activation have an 82% 30-day churn rate.
MED opportunity
Referral loop is under-activated. Only 4% of activated users share — benchmark for your category is 11-15%. An in-product nudge at activation could unlock compounding.
LOW strength
Paid acquisition loop is healthy. CAC payback is on track. No immediate action needed — monitor for LTV changes as expansion revenue grows.
Loop metrics
| LOOP | VOLUME | CONV. RATE | TREND | STATUS |
|---|---|---|---|---|
| Paid acquisition | 1,240 / mo | 8.4% | +0.6 pp | healthy |
| Organic / SEO | 310 / mo | 11.2% | +1.1 pp | healthy |
| Activation | 1,240 / mo | 34% | +3 pp | bottleneck |
| Day-7 retention | 422 / mo | 61% | +5 pp | improving |
| Referral | 48 / mo | 4% | -0.2 pp | opportunity |
| Expansion revenue | 18 accounts | 22% | +2 pp | healthy |